Google Analytics 4 – or GA4 – is the name of Google’s new digital analytics platform. Previously, the analytics platform was UA – or Universal Analytics – but all UA accounts will be deactivated July 1, 2023. What does this mean to you? You need to migrate your...
It’s no secret that many social media platforms push users to video content rather than static images. After TikTok generated approximately 1 billion users in six years, other platforms like Meta took note and made significant changes to their preferred content (and...
We develop digital marketing plans to establish key messaging, set KPI goals, measure performance and learn more about your audience. Having a plan motivates you to stick to a schedule and allows you to put those great ideas into action and see if they produce...
Making adjustments is necessary when the world around you is changing. During a crisis, whether it’s a virus or a natural disaster, it’s vital to adjust your marketing plan and your messaging in order to protect your brand. Your brand is more than a logo, it’s a...
We all need to reset and refresh sometimes; taking the time to step back and really look at who we are, what we’re doing and where we’re going can provide some really energizing perspective and, often, positive forward progression. Sometimes, the brand that represents...
Small is in; from creating a “baby” or mini version of something, like Baby Yoda and Baby Groot, to Mini Brands and tiny homes. It’s safe to say that the average person is familiar with Baby Yoda, whether or not they have even seen The Mandalorian. This trend isn’t...
