Pinterest is so much more than a place that helps us plan a dream vacation or remodel our kitchen. While those things are great – and we’ve definitely found some of our favorite brunch recipes on this platform – Pinterest is also a tool that can help businesses...
Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders Maggie and Joel York casually mentioned to their team that they wanted to refresh Linden’s brand. We thought ok, great,...
Google Analytics 4 – or GA4 – is the name of Google’s new digital analytics platform. Previously, the analytics platform was UA – or Universal Analytics – but all UA accounts will be deactivated July 1, 2023. What does this mean to you? You need to migrate your...
It’s no secret that many social media platforms push users to video content rather than static images. After TikTok generated approximately 1 billion users in six years, other platforms like Meta took note and made significant changes to their preferred content (and...
We develop digital marketing plans to establish key messaging, set KPI goals, measure performance and learn more about your audience. Having a plan motivates you to stick to a schedule and allows you to put those great ideas into action and see if they produce...
Making adjustments is necessary when the world around you is changing. During a crisis, whether it’s a virus or a natural disaster, it’s vital to adjust your marketing plan and your messaging in order to protect your brand. Your brand is more than a logo, it’s a...
