It’s no secret that many social media platforms are pushing users to more of a video format. After TikTok generated approximately 1 billion users in six years, other platforms like Meta have taken note and made some changes to their preferred content (and algorithms)....
We develop digital marketing plans to establish key messaging, set KPI goals, measure performance and learn more about your audience. Having a plan motivates you to stick to a schedule and allows you to put those great ideas into action and see if they produce...
Making adjustments is necessary when the world around you is changing. During a crisis, whether it’s a virus or a natural disaster, it’s vital to adjust your marketing plan and your messaging in order to protect your brand. Your brand is more than a logo, it’s a...
We all need to reset and refresh sometimes; taking the time to step back and really look at who we are, what we’re doing and where we’re going can provide some really energizing perspective and, often, positive forward progression. Sometimes, the brand that represents...
Small is in; from creating a “baby” or mini version of something, like Baby Yoda and Baby Groot, to Mini Brands and tiny homes. It’s safe to say that the average person is familiar with Baby Yoda, whether or not they have even seen The Mandalorian. This trend isn’t...
Keep your all your digital marketing efforts organized by checking in with all your digital tools each quarter. Download and print a copy of this check list here. LINDEN STAFF We love our dogs, espresso-inspired conversations, long walks downtown, cocktails on...
