What’s that? Something new is trending? Great. Let it. You don’t need to change your marketing strategy every time something new is getting attention. Whether it’s the audience generation everyone is suddenly talking about, a new imagery style, social platform or way...
Email can be the simplest way to reach someone, but it isn’t always received. Maybe the recipient stepped away from their desk, or maybe *gasp* they ignored it. Because we produce several publications at Linden Marketing, we spend a lot of time coordinating with...
Data makes your marketing smarter. That’s it. That’s the blog. But if you’re someone who loves a few more details, consider the following: How do you know you are or are not meeting your business objectives? How do you track where you’ve been to where you are and set...
Marketing never stands still and if the last few years have taught us anything, it’s that change isn’t slowing down anytime soon. As we move into the new year, we are already seeing clear shifts in how brands connect, show up and build trust with their audiences. Some...
Your website is the visual front door of your business. Often, it is the first thing a potential customer or client sees. Ask yourself this: what would a potential customer think when they visit your website for the first time? Is it outdated, confusing or hard to...
I read a lot of emails. Newsletters, primarily. And by choice, if you can believe it. It’s part of my before-the-rest-of-the-house-wakes-up morning routine: Earl Grey tea, protein bar, scrolling through my inbox for news and industry updates (and maybe a little...
