Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders Maggie and Joel York casually mentioned to their team that they wanted to refresh Linden’s brand. We thought ok, great,...
Transitioning from the safe realm of professors, easy mac, and project extensions to landing your first agency job can be nothing short of intimidating. There is a lot that goes into finding the first job of your marketing career, and likewise a lot that your future...
Good typography is a powerful tool. But for most of us, creating harmonizing voices between multiple fonts can feel more like black magic than a systematic, satisfying process. Successful font pairing creates visual impact, makes people buy books based on covers alone...
What is a logo and what does it do? A logo is a graphic representation of your company that becomes recognizable and trusted through the support of strategic marketing. By association, your company becomes recognizable and trusted, too. Your logo has a big job! It...
