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What’s Shaping Marketing in 2026

Marketing never stands still and if the last few years have taught us anything, it’s that change isn’t slowing down anytime soon. As we move into the new year, we are already seeing clear shifts in how brands connect, show up and build trust with their audiences. Some...

Is it Time to Update Your Website?

Your website is the visual front door of your business. Often, it is the first thing a potential customer or client sees. Ask yourself this: what would a potential customer think when they visit your website for the first time? Is it outdated, confusing or hard to...

Branding Strategies: A Designer’s Guide

As a designer, nothing gets the creative muscles flexing like a branding project. Translating abstract concepts and goals into tangible visual elements such as logos, colors and typography is as challenging as it is rewarding. These visual assets will become the core...

How to Build an Instagram Feed

Your Instagram photo grid is more than just a collection of images – it’s your chance to make a solid first impression and showcase your personal or professional brand. Whether you’re an individual user, a brand, a creative or an influencer, the...

Ch-Ch-Ch-Ch-Changes: Building a New Linden Brand

Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders Maggie and Joel York casually mentioned to their team that they wanted to refresh Linden’s brand. We thought ok, great,...