Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders Maggie and Joel York casually mentioned to their team that they wanted to refresh Linden’s brand. We thought ok, great,...
There are many different marketing research approaches and methodologies. Whether you’re interested in learning a little about your audience or market, you should carefully consider each unique situation, the top issues at hand, and your end goals. From there,...
