What’s that? Something new is trending? Great. Let it. You don’t need to change your marketing strategy every time something new is getting attention. Whether it’s the audience generation everyone is suddenly talking about, a new imagery style, social platform or way...
I read a lot of emails. Newsletters, primarily. And by choice, if you can believe it. It’s part of my before-the-rest-of-the-house-wakes-up morning routine: Earl Grey tea, protein bar, scrolling through my inbox for news and industry updates (and maybe a little...
In the vast world of digital marketing, social media is essential. But with so many platforms, how do you decide which ones make the most sense for your business? The answer lies in knowing your audience, understanding each platform’s strengths and aligning them with...
Wow, never in a million years did I think I would be writing something that covered a topic like this. Even in the last two years AI hasn’t been something I’ve thought much about. The use, improvement and implementation of AI has skyrocketed within this last year. And...
Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders Maggie and Joel York casually mentioned to their team that they wanted to refresh Linden’s brand. We thought ok, great,...
There are many different marketing research approaches and methodologies. Whether you’re interested in learning a little about your audience or market, you should carefully consider each unique situation, the top issues at hand, and your end goals. From there,...
