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5 Tips for Sending Email Newsletters

Tip #1 Be consistent. Consistency in the timing, tone, look and feel of your email newsletter will let your readers know what to expect. Keeping the look and feel of your newsletter consistent will help ensure this method of communicating remains on brand for your...

Ch-Ch-Ch-Ch-Changes: Building a New Linden Brand

Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders Maggie and Joel York casually mentioned to their team that they wanted to refresh Linden’s brand. We thought ok, great,...

You Should Update Your Google Analytics

Google Analytics 4 – or GA4 – is the name of Google’s new digital analytics platform. Previously, the analytics platform was UA – or Universal Analytics – but all UA accounts will be deactivated July 1, 2023. What does this mean to you? You need to migrate your...

Staying Connected During Quarantine

This is How We Quaranteam Every time the Linden team gets together virtually (Fridays for lunch or for happy hour, depending on where the week has taken us), we give each other long answers to the question, “What have you been up to?” or “How was your week?” even if...

3 Steps to a Brand Refresh

We all need to reset and refresh sometimes; taking the time to step back and really look at who we are, what we’re doing and where we’re going can provide some really energizing perspective and, often, positive forward progression. Sometimes, the brand that represents...