Data makes your marketing smarter. That’s it. That’s the blog. But if you’re someone who loves a few more details, consider the following: How do you know you are or are not meeting your business objectives? How do you track where you’ve been to where you are and set...
I read a lot of emails. Newsletters, primarily. And by choice, if you can believe it. It’s part of my before-the-rest-of-the-house-wakes-up morning routine: Earl Grey tea, protein bar, scrolling through my inbox for news and industry updates (and maybe a little...
Search engine optimization isn’t limited to your website. When you are thoughtful about your social media profile and content, and if you treat social media platforms like search engines, the engagement you have with your audiences on social media can lead to brand...
Search Engine Optimization. SEO. How your website ranks. Crawling your site. Does this sound a bit like a foreign language? It does to me too, to be perfectly honest. But I know that being considerate of SEO is important, as it really can improve your website...
Tip #1 Be consistent. Consistency in the timing, tone, look and feel of your email newsletter will let your readers know what to expect. Keeping the look and feel of your newsletter consistent will help ensure this method of communicating remains on brand for your...
