What’s that? Something new is trending? Great. Let it. You don’t need to change your marketing strategy every time something new is getting attention. Whether it’s the audience generation everyone is suddenly talking about, a new imagery style, social platform or way...
Data makes your marketing smarter. That’s it. That’s the blog. But if you’re someone who loves a few more details, consider the following: How do you know you are or are not meeting your business objectives? How do you track where you’ve been to where you are and set...
Content is still king, but the throne looks a little different. As technology evolves and audience behavior shifts, brands are rethinking how they create, distribute and measure content. Some strategies are brand new; others are just as important as ever. Let’s take a...
Search engine optimization isn’t limited to your website. When you are thoughtful about your social media profile and content, and if you treat social media platforms like search engines, the engagement you have with your audiences on social media can lead to brand...
Having a Google account is extremely beneficial for efficiently running your organization’s digital presence, including marketing, and you don’t have to commit to Gmail to set up an account. In fact, you can set up your Google account using your existing email. It...
In the vast world of digital marketing, social media is essential. But with so many platforms, how do you decide which ones make the most sense for your business? The answer lies in knowing your audience, understanding each platform’s strengths and aligning them with...
