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Adjusting Your Marketing During a Crisis

Making adjustments is necessary when the world around you is changing. During a crisis, whether it’s a virus or a natural disaster, it’s vital to adjust your marketing plan and your messaging in order to protect your brand. Your brand is more than a logo, it’s a...

Leveraging Pop Culture in Your Marketing

Small is in; from creating a “baby” or mini version of something, like Baby Yoda and Baby Groot, to Mini Brands and tiny homes. It’s safe to say that the average person is familiar with Baby Yoda, whether or not they have even seen The Mandalorian. This trend isn’t...

Digital Marketing Quarterly Check-In

Keep your all your digital marketing efforts organized by checking in with all your digital tools each quarter.  Download and print a copy of this check list here.    LINDEN STAFF     We love our dogs, espresso-inspired conversations, long walks downtown, cocktails on...

Top 10 Holiday Commercials

With the holiday season in full swing, all we want to do is drink eggnog, wear our borderline-obnoxious ugly sweaters, and rewatch inspiring holiday commercials that make us feel all of the feelings. We’ve gathered our favorite holiday ads for your merriment....

7 Must-Read Books for Marketers

If you’re like us and don’t have time to waste reading a book that’s either uninteresting or not useful, a good book recommendation is gold. Here are 7 must-read books for marketers, chosen by some of Linden’s staff. 1. Influence: The...