When people think about branding, the first thing that often comes to mind is a logo. While a logo is undoubtedly an essential component of branding, it is merely the tip of the iceberg. True branding extends far beyond a graphic or a color scheme—it’s about creating...
As a designer, nothing gets the creative muscles flexing like a branding project. Translating abstract concepts and goals into tangible visual elements such as logos, colors and typography is as challenging as it is rewarding. These visual assets will become the core...
Your Instagram photo grid is more than just a collection of images – it’s your chance to make a solid first impression and showcase your personal or professional brand. Whether you’re an individual user, a brand, a creative or an influencer, the...
Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders Maggie and Joel York casually mentioned to their team that they wanted to refresh Linden’s brand. We thought ok, great,...
We all need to reset and refresh sometimes; taking the time to step back and really look at who we are, what we’re doing and where we’re going can provide some really energizing perspective and, often, positive forward progression. Sometimes, the brand that represents...
