Is it Time to Update Your Website?

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Your website is the visual front door of your business. Often, it is the first thing a potential customer or client sees. Ask yourself this: what would a potential customer think when they visit your website for the first time? Is it outdated, confusing or hard to navigate? If so, this is a tell all sign that it is time to make some updates to your website. Even if it feels like you just redid your website or you think your website is up to date, review your site and look for these important things.

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1.

Mobile Responsiveness

More than half of all web traffic comes from phones and tablets these days, which means your website has to work perfectly on every device. If people have to pinch and zoom, or if buttons and menus don’t quite cooperate, they’ll likely bounce quickly. A responsive design takes care of that by automatically adjusting to any screen size, so your site looks great and works smoothly no matter how someone’s viewing it.

2.

Loading Speed

People’s patience is short online. If your pages take more than a few seconds to load, you could lose potential customers before they even see what you offer. Slow load times often come from large images, outdated code or too many plug-ins. Regular speed tests and optimizations help keep your site running fast and your audience engaged.

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3.

Navigation

Your website should guide visitors naturally to the information they’re looking for. Confusing menus, too many clicks or cluttered layouts can frustrate users and drive them away. A good rule of thumb is that visitors should be able to find what they need within three clicks. Easy-to-follow menus, simple pathways and a logical layout make it much easier for visitors to find what they’re looking for.

4.

Design & Branding

First impressions matter and your website’s design should reflect your current brand identity. An outdated color palette, clunky fonts or mismatched visuals can make your business appear behind the times. Regularly refreshing your design ensures that your site feels modern, professional and aligned with your brand story.

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5.

Content Accuracy

Businesses change, and your website should, too. Take time to check for outdated information like old pricing, past team members or services you no longer offer. Keeping your content clear, accurate and relevant helps build trust and gives your audience the right picture of who you are and what you do.

6.

Calls-to-Action

Your website should naturally guide visitors toward the next step, whether that is contacting you, booking a service or making a purchase. Outdated or hard-to-find calls to action can make it harder for people to engage. Make sure your calls to action are clear, visible and inviting so visitors are encouraged to connect with your business.

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7.

SEO & Visibility

Search engine optimization or SEO helps your site show up in Google and other search engines. Updating keywords and improving metadata on a regular basis can drive more traffic and keep your business visible to potential customers.

8.

Security

Trust is everything online. A secure website not only protects your visitors’ information but also shows that your business is reliable. Make sure your site has an SSL certificate with a URL that starts with https, keep plug-ins and software up to date and display trust badges when relevant.

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9.

Integration

Your website should work smoothly with the tools you use to run your business, whether that is email marketing platforms, booking systems or e-commerce solutions. When your systems do not work together, you end up creating extra work and risk missing opportunities.

The bottom line is that your website is never really finished. It is a living part of your business that should grow and change as you do. Regular updates, whether small tweaks or bigger changes, help you stay relevant, build trust and create an easy experience that turns visitors into loyal customers.

Becky Freismuth

Need help with something? Need a bright idea? Want to talk about music, celebrity news, bucket list travel destinations or where to find the best craft beer in Colorado? Becky’s on it. And in all the things she does, Becky brings energy, positivity and a drive that moves projects, concepts and office interior decorating forward.

Learn more about the Linden team