Tradeshows have a played a role in the B2B sales and marketing process for decades. Many companies today still include tradeshows as a large part of their marketing strategy … and their annual budget.The budget for an exhibit at an industry show is often significant;...
Do These 5 Things And Your Marketing Plan Will (Virtually) Run Itself If you’re struggling with how to write a marketing plan or marketing strategy, you’re not alone! Every marketer has struggled with the gargantuan task of figuring out what needs to be done to...
With the holiday season in full swing, all we want to do is drink eggnog, wear our borderline-obnoxious ugly sweaters, and rewatch inspiring holiday commercials that make us feel all of the feelings. We’ve gathered our favorite holiday ads for your merriment....
If you’re like us and don’t have time to waste reading a book that’s either uninteresting or not useful, a good book recommendation is gold. Here are 7 must-read books for marketers, chosen by some of Linden’s staff. 1. Influence: The...
Natural Resources is an exciting, dynamic industry with countless verticals and nuances. But, the constant flux can be intimidating – and stagnating. Major industry shifts cause concern for organizations—even industries accustomed to volatility. Changes in...
If you know me, you know I love to cook. And, as any great chef will tell you, cooking is exciting because once you’re comfortable with some basic ingredients and techniques, you can almost always whip up something fabulous. Recently, I was working on a menu for a...
