Google Analytics 4 – or GA4 – is the name of Google’s new digital analytics platform. Previously, the analytics platform was UA – or Universal Analytics – but all UA accounts will be deactivated July 1, 2023. What does this mean to you? You need to migrate your...
It’s no secret that many social media platforms are pushing users to more of a video format. After TikTok generated approximately 1 billion users in six years, other platforms like Meta have taken note and made some changes to their preferred content (and algorithms)....
Natural Resources is an exciting, dynamic industry with countless verticals and nuances. But, the constant flux can be intimidating – and stagnating. Major industry shifts cause concern for organizations—even industries accustomed to volatility. Changes in...
