Content is still king, but the throne looks a little different. As technology evolves and audience behavior shifts, brands are rethinking how they create, distribute and measure content. Some strategies are brand new; others are just as important as ever. Let’s take a...
Search engine optimization isn’t limited to your website. When you are thoughtful about your social media profile and content, and if you treat social media platforms like search engines, the engagement you have with your audiences on social media can lead to brand...
Having a Google account is extremely beneficial for efficiently running your organization’s digital presence, including marketing, and you don’t have to commit to Gmail to set up an account. In fact, you can set up your Google account using your existing email. It...
In the vast world of digital marketing, social media is essential. But with so many platforms, how do you decide which ones make the most sense for your business? The answer lies in knowing your audience, understanding each platform’s strengths and aligning them with...
Your Instagram photo grid is more than just a collection of images – it’s your chance to make a solid first impression and showcase your personal or professional brand. Whether you’re an individual user, a brand, a creative or an influencer, the...
Wow, never in a million years did I think I would be writing something that covered a topic like this. Even in the last two years AI hasn’t been something I’ve thought much about. The use, improvement and implementation of AI has skyrocketed within this last year. And...
