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Branding Strategies: A Designer’s Guide

As a designer, nothing gets the creative muscles flexing like a branding project. Translating abstract concepts and goals into tangible visual elements such as logos, colors and typography is as challenging as it is rewarding. These visual assets will become the core...

How to Build an Instagram Feed

Your Instagram photo grid is more than just a collection of images – it’s your chance to make a solid first impression and showcase your personal or professional brand. Whether you’re an individual user, a brand, a creative or an influencer, the...

Ch-Ch-Ch-Ch-Changes: Building a New Linden Brand

Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders Maggie and Joel York casually mentioned to their team that they wanted to refresh Linden’s brand. We thought ok, great,...

From Graduating to Landing your First Agency Job

Transitioning from the safe realm of professors, easy mac, and project extensions to landing your first agency job can be nothing short of intimidating. There is a lot that goes into finding the first job of your marketing career, and likewise a lot that your future...

How to Pair Typography

Good typography is a powerful tool. But for most of us, creating harmonizing voices between multiple fonts can feel more like black magic than a systematic, satisfying process. Successful font pairing creates visual impact, makes people buy books based on covers alone...