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Getting Started with Social SEO

Search engine optimization isn’t limited to your website. When you are thoughtful about your social media profile and content, and if you treat social media platforms like search engines, the engagement you have with your audiences on social media can lead to brand...

Yes. You should pay attention to SEO.

Search Engine Optimization. SEO. How your website ranks. Crawling your site. Does this sound a bit like a foreign language? It does to me too, to be perfectly honest. But I know that being considerate of SEO is important, as it really can improve your website...

5 Tips for Sending Email Newsletters

Tip #1 Be consistent. Consistency in the timing, tone, look and feel of your email newsletter will let your readers know what to expect. Keeping the look and feel of your newsletter consistent will help ensure this method of communicating remains on brand for your...

Ch-Ch-Ch-Ch-Changes: Building a New Linden Brand

Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders Maggie and Joel York casually mentioned to their team that they wanted to refresh Linden’s brand. We thought ok, great,...

You Should Update Your Google Analytics

Google Analytics 4 – or GA4 – is the name of Google’s new digital analytics platform. Previously, the analytics platform was UA – or Universal Analytics – but all UA accounts will be deactivated July 1, 2023. What does this mean to you? You need to migrate your...