Marketing never stands still and if the last few years have taught us anything, it’s that change isn’t slowing down anytime soon. As we move into the new year, we are already seeing clear shifts in how brands connect, show up and build trust with their audiences. Some...
Your website is the visual front door of your business. Often, it is the first thing a potential customer or client sees. Ask yourself this: what would a potential customer think when they visit your website for the first time? Is it outdated, confusing or hard to...
I read a lot of emails. Newsletters, primarily. And by choice, if you can believe it. It’s part of my before-the-rest-of-the-house-wakes-up morning routine: Earl Grey tea, protein bar, scrolling through my inbox for news and industry updates (and maybe a little...
Content is still king, but the throne looks a little different. As technology evolves and audience behavior shifts, brands are rethinking how they create, distribute and measure content. Some strategies are brand new; others are just as important as ever. Let’s take a...
Search engine optimization isn’t limited to your website. When you are thoughtful about your social media profile and content, and if you treat social media platforms like search engines, the engagement you have with your audiences on social media can lead to brand...
Absolutely not. R.I.P. is not engraved on the tombstone; print isn’t even merely hanging on by a thread. Most entities in life change to survive, and with the ever-changing advancements in modern technology and digital applications, print continues to adapt. How...
