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Getting Started with Social SEO

Search engine optimization isn’t limited to your website. When you are thoughtful about your social media profile and content, and if you treat social media platforms like search engines, the engagement you have with your audiences on social media can lead to brand...

Is Print Dead?

Absolutely not. R.I.P. is not engraved on the tombstone; print isn’t even merely hanging on by a thread. Most entities in life change to survive, and with the ever-changing advancements in modern technology and digital applications, print continues to adapt. How...

The Benefits of Having a Google Account

Having a Google account is extremely beneficial for efficiently running your organization’s digital presence, including marketing, and you don’t have to commit to Gmail to set up an account. In fact, you can set up your Google account using your existing email. It...

Yes. You should pay attention to SEO.

Search Engine Optimization. SEO. How your website ranks. Crawling your site. Does this sound a bit like a foreign language? It does to me too, to be perfectly honest. But I know that being considerate of SEO is important, as it really can improve your website...

Branding Strategies: A Designer’s Guide

As a designer, nothing gets the creative muscles flexing like a branding project. Translating abstract concepts and goals into tangible visual elements such as logos, colors and typography is as challenging as it is rewarding. These visual assets will become the core...