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Does Your Brand Need an Email Newsletter?

I read a lot of emails. Newsletters, primarily. And by choice, if you can believe it. It’s part of my before-the-rest-of-the-house-wakes-up morning routine: Earl Grey tea, protein bar, scrolling through my inbox for news and industry updates (and maybe a little...

Ch-Ch-Ch-Ch-Changes: Building a New Linden Brand

Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders Maggie and Joel York casually mentioned to their team that they wanted to refresh Linden’s brand. We thought ok, great,...

What type of marketing research do I need?

There are many different marketing research approaches and methodologies. Whether you’re interested in learning a little about your audience or market, you should carefully consider each unique situation, the top issues at hand, and your end goals. From there,...