In the vast world of digital marketing, social media is essential. But with so many platforms, how do you decide which ones make the most sense for your business? The answer lies in knowing your audience, understanding each platform’s strengths and aligning them with...
Wow, never in a million years did I think I would be writing something that covered a topic like this. Even in the last two years AI hasn’t been something I’ve thought much about. The use, improvement and implementation of AI has skyrocketed within this last year. And...
Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders Maggie and Joel York casually mentioned to their team that they wanted to refresh Linden’s brand. We thought ok, great,...
There are many different marketing research approaches and methodologies. Whether you’re interested in learning a little about your audience or market, you should carefully consider each unique situation, the top issues at hand, and your end goals. From there,...
