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How to Pair Fonts

Fonts have always played an important role in communication, from signaling to certain audiences that you identify with them to helping with things like reading comprehension. Fonts can build your audience; they help pull people in. We could get into all the research...

2024 Goals

It’s a brand new year, and Linden has, as always, set new goals. This year, we are highly motivated to expand and improve on the already great qualities we offer as a company. To make our approach clear for this year, we have created a list of goals that will...

5 Tips for Sending Email Newsletters

Tip #1 Be consistent. Consistency in the timing, tone, look and feel of your email newsletter will let your readers know what to expect. Keeping the look and feel of your newsletter consistent will help ensure this method of communicating remains on brand for your...

What Pinterest Can Do for Your Business

Pinterest is so much more than a place that helps us plan a dream vacation or remodel our kitchen. While those things are great – and we’ve definitely found some of our favorite brunch recipes on this platform – Pinterest is also a tool that can help businesses...

Ch-Ch-Ch-Ch-Changes: Building a New Linden Brand

Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders Maggie and Joel York casually mentioned to their team that they wanted to refresh Linden’s brand. We thought ok, great,...