Having a Google account is extremely beneficial for efficiently running your organization’s digital presence, including marketing, and you don’t have to commit to Gmail to set up an account. In fact, you can set up your Google account using your existing email. It...
In the vast world of digital marketing, social media is essential. But with so many platforms, how do you decide which ones make the most sense for your business? The answer lies in knowing your audience, understanding each platform’s strengths and aligning them with...
Search Engine Optimization. SEO. How your website ranks. Crawling your site. Does this sound a bit like a foreign language? It does to me too, to be perfectly honest. But I know that being considerate of SEO is important, as it really can improve your website...
Your Instagram photo grid is more than just a collection of images – it’s your chance to make a solid first impression and showcase your personal or professional brand. Whether you’re an individual user, a brand, a creative or an influencer, the...
Fonts have always played an important role in communication, from signaling to certain audiences that you identify with them to helping with things like reading comprehension. Fonts can build your audience; they help pull people in. We could get into all the research...
Wow, never in a million years did I think I would be writing something that covered a topic like this. Even in the last two years AI hasn’t been something I’ve thought much about. The use, improvement and implementation of AI has skyrocketed within this last year. And...
