I read a lot of emails. Newsletters, primarily. And by choice, if you can believe it. It’s part of my before-the-rest-of-the-house-wakes-up morning routine: Earl Grey tea, protein bar, scrolling through my inbox for news and industry updates (and maybe a little...
Content is still king, but the throne looks a little different. As technology evolves and audience behavior shifts, brands are rethinking how they create, distribute and measure content. Some strategies are brand new; others are just as important as ever. Let’s take a...
Search engine optimization isn’t limited to your website. When you are thoughtful about your social media profile and content, and if you treat social media platforms like search engines, the engagement you have with your audiences on social media can lead to brand...
Absolutely not. R.I.P. is not engraved on the tombstone; print isn’t even merely hanging on by a thread. Most entities in life change to survive, and with the ever-changing advancements in modern technology and digital applications, print continues to adapt. How...
Having a Google account is extremely beneficial for efficiently running your organization’s digital presence, including marketing, and you don’t have to commit to Gmail to set up an account. In fact, you can set up your Google account using your existing email. It...
In the vast world of digital marketing, social media is essential. But with so many platforms, how do you decide which ones make the most sense for your business? The answer lies in knowing your audience, understanding each platform’s strengths and aligning them with...
