Search engine optimization isn’t limited to your website. When you are thoughtful about your social media profile and content, and if you treat social media platforms like search engines, the engagement you have with your audiences on social media can lead to brand...
When people think about branding, the first thing that often comes to mind is a logo. While a logo is undoubtedly an essential component of branding, it is merely the tip of the iceberg. True branding extends far beyond a graphic or a color scheme—it’s about creating...
Having a Google account is extremely beneficial for efficiently running your organization’s digital presence, including marketing, and you don’t have to commit to Gmail to set up an account. In fact, you can set up your Google account using your existing email. It...
People bond over food, which is why business lunches are the perfect way to build relationships with clients. But choosing where to go matters! There are many things to consider: how convenient is it for the attendees, whether the menu can cater to dietary...
As a photographer, you have probably spent hours and hours learning the full capabilities of your camera and perfecting your shot. However, there is more to working as a photographer than just capturing beautiful photos. It is also important to understand your...
