Content is still king, but the throne looks a little different. As technology evolves and audience behavior shifts, brands are rethinking how they create, distribute and measure content. Some strategies are brand new; others are just as important as ever. Let’s take a...
When people think about branding, the first thing that often comes to mind is a logo. While a logo is undoubtedly an essential component of branding, it is merely the tip of the iceberg. True branding extends far beyond a graphic or a color scheme—it’s about creating...
In the vast world of digital marketing, social media is essential. But with so many platforms, how do you decide which ones make the most sense for your business? The answer lies in knowing your audience, understanding each platform’s strengths and aligning them with...
Pinterest is so much more than a place that helps us plan a dream vacation or remodel our kitchen. While those things are great – and we’ve definitely found some of our favorite brunch recipes on this platform – Pinterest is also a tool that can help businesses...
It’s no secret that many social media platforms push users to video content rather than static images. After TikTok generated approximately 1 billion users in six years, other platforms like Meta took note and made significant changes to their preferred content (and...
