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Observations and explorations into things we know and things we’re learning, and a little bit about who we are, too.
Data → Strategy → Smart Marketing
Data makes your marketing smarter. That’s it. That’s the blog. But if you’re someone who loves a few more details, consider the following: How do you know you are or are not meeting your business objectives? How do you track where you’ve been to where you are and set goals for the future?You need...
What’s Shaping Marketing in 2026
Marketing never stands still and if the last few years have taught us anything, it’s that change isn’t slowing down anytime soon. As we move into the new year, we are already seeing clear shifts in how brands connect, show up and build trust with their audiences. Some tactics are evolving. Others...
Is it Time to Update Your Website?
Your website is the visual front door of your business. Often, it is the first thing a potential customer or client sees. Ask yourself this: what would a potential customer think when they visit your website for the first time? Is it outdated, confusing or hard to navigate? If so, this is a tell...
More Good Reads
Moods of the Season – 2023 Calendar
As you may know, one of Linden’s favorite holiday traditions is creating calendars for our clients, families and friends. This year, we felt like it...
Who are you calling “quirky?”
Sometimes we call our Fort Collins office the Mothership. It’s a large historic house in Old Town with a big front porch to launch projects and...
Art, Inspiration & Calendars Through the Years
One of Linden’s many holiday traditions is creating calendars to share with our clients, friends and families, and we’ve been doing it since 1998....
The Benefits of Having a Digital Marketing Plan
We develop digital marketing plans to establish key messaging, set KPI goals, measure performance and learn more about your audience. Having a plan...
Helping Rural Cooperatives Go Virtual
When COVID-19 hit, businesses were faced with having to cancel, postpone or go virtual for some of their most important meetings and events. Linden...
Staying Connected During Quarantine
This is How We Quaranteam Every time the Linden team gets together virtually (Fridays for lunch or for happy hour, depending on where the week has...
Adjusting Your Marketing During a Crisis
Making adjustments is necessary when the world around you is changing. During a crisis, whether it’s a virus or a natural disaster, it’s vital to...
3 Steps to a Brand Refresh
We all need to reset and refresh sometimes; taking the time to step back and really look at who we are, what we’re doing and where we’re going can...
Leveraging Pop Culture in Your Marketing
Small is in; from creating a “baby” or mini version of something, like Baby Yoda and Baby Groot, to Mini Brands and tiny homes. It’s safe to say...
WREN Magazine Comes Up Big This Awards Season
Wyoming Rural Electric News (WREN) magazine received multiple awards in this year’s Wyoming Press Association 2019 Associates Contest, including...
Digital Marketing Quarterly Check-In
Keep your all your digital marketing efforts organized by checking in with all your digital tools each quarter. Download and print a copy of this...
Meet the Yorks,
Linden’s Co-Owners
Sometimes, you just know it’s the right time; the time to take a risk and start a new job, or ask your coworker out on a date, or the right time to...
What to Expect When Hiring a Marketing Agency for the First Time
It can be scary, hiring an agency for the first time. There’s a good number of unknowns which can be a bit intimidating. Hopefully, this list will...
Avoid Doing the Dishes and Other Home Office Tips
In the interest of transparency, I was more than skeptical when the opportunity to work from home was first proposed to me. As a designer, optimum...
From Graduating to Landing your First Agency Job
Transitioning from the safe realm of professors, easy mac, and project extensions to landing your first agency job can be nothing short of...
How to Pair Typography
Good typography is a powerful tool. But for most of us, creating harmonizing voices between multiple fonts can feel more like black magic than a...
Social Media for Community
You probably already know a lot of things about social media, like this is where selfies live, and hashtags, and where people post pictures of their...
Cheyenne Office Oozes History
I’m supposed to be sharing Linden’s Cheyenne office with my coworkers, but between you and me: it’s mine! The office isn’t in just any old building:...
3 Ways to Make the Most of Your Tradeshow Investment
Tradeshows have a played a role in the B2B sales and marketing process for decades. Many companies today still include tradeshows as a large part of...
Write A Marketing Plan That Will Run Itself
Do These 5 Things And Your Marketing Plan Will (Virtually) Run Itself If you’re struggling with how to write a marketing plan or marketing...
Top 10 Holiday Commercials
With the holiday season in full swing, all we want to do is drink eggnog, wear our borderline-obnoxious ugly sweaters, and rewatch inspiring holiday...
