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Observations and explorations into things we know and things we’re learning, and a little bit about who we are, too.
What’s Shaping Marketing in 2026
Marketing never stands still and if the last few years have taught us anything, it’s that change isn’t slowing down anytime soon. As we move into the new year, we are already seeing clear shifts in how brands connect, show up and build trust with their audiences. Some tactics are evolving. Others...
Is it Time to Update Your Website?
Your website is the visual front door of your business. Often, it is the first thing a potential customer or client sees. Ask yourself this: what would a potential customer think when they visit your website for the first time? Is it outdated, confusing or hard to navigate? If so, this is a tell...
Does Your Brand Need an Email Newsletter?
I read a lot of emails. Newsletters, primarily. And by choice, if you can believe it. It’s part of my before-the-rest-of-the-house-wakes-up morning routine: Earl Grey tea, protein bar, scrolling through my inbox for news and industry updates (and maybe a little gossip), then off and running for...
More Good Reads
Video Orientation on Social Media is Important
This is not Snapchat.This is not Instagram Stories.Don’t even think about taking that video in portrait mode.I won’t watch your video and I will...
7 Must-Read Books for Marketers
If you're like us and don't have time to waste reading a book that's either uninteresting or not useful, a good book recommendation is gold. Here...
Change Always Presents Opportunity
Natural Resources is an exciting, dynamic industry with countless verticals and nuances. But, the constant flux can be intimidating – and...
3 Ingredients for Marketing and Communications Success
If you know me, you know I love to cook. And, as any great chef will tell you, cooking is exciting because once you’re comfortable with some basic...
Design Speak: 8 Steps to Creating a Logo
What is a logo and what does it do? A logo is a graphic representation of your company that becomes recognizable and trusted through the support of...
What type of marketing research do I need?
There are many different marketing research approaches and methodologies. Whether you're interested in learning a little about your audience or...
