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Observations and explorations into things we know and things we’re learning, and a little bit about who we are, too.
What’s Shaping Marketing in 2026
Marketing never stands still and if the last few years have taught us anything, it’s that change isn’t slowing down anytime soon. As we move into the new year, we are already seeing clear shifts in how brands connect, show up and build trust with their audiences. Some tactics are evolving. Others...
Is it Time to Update Your Website?
Your website is the visual front door of your business. Often, it is the first thing a potential customer or client sees. Ask yourself this: what would a potential customer think when they visit your website for the first time? Is it outdated, confusing or hard to navigate? If so, this is a tell...
Does Your Brand Need an Email Newsletter?
I read a lot of emails. Newsletters, primarily. And by choice, if you can believe it. It’s part of my before-the-rest-of-the-house-wakes-up morning routine: Earl Grey tea, protein bar, scrolling through my inbox for news and industry updates (and maybe a little gossip), then off and running for...
More Good Reads
Content Marketing Today
Content is still king, but the throne looks a little different. As technology evolves and audience behavior shifts, brands are rethinking how they...
Getting Started with Social SEO
Search engine optimization isn’t limited to your website. When you are thoughtful about your social media profile and content, and if you treat...
Is Print Dead?
Absolutely not. R.I.P. is not engraved on the tombstone; print isn't even merely hanging on by a thread. Most entities in life change to survive,...
Branding is More Than Just a Logo
When people think about branding, the first thing that often comes to mind is a logo. While a logo is undoubtedly an essential component of...
The Benefits of Having a Google Account
Having a Google account is extremely beneficial for efficiently running your organization’s digital presence, including marketing, and you don’t...
How to Choose the Right Social Media Platforms for Your Business
In the vast world of digital marketing, social media is essential. But with so many platforms, how do you decide which ones make the most sense for...
Yes. You should pay attention to SEO.
Search Engine Optimization. SEO. How your website ranks. Crawling your site. Does this sound a bit like a foreign language? It does to me too, to be...
Branding Strategies: A Designer’s Guide
As a designer, nothing gets the creative muscles flexing like a branding project. Translating abstract concepts and goals into tangible visual...
How to Build an Instagram Feed
Your Instagram photo grid is more than just a collection of images – it's your chance to make a solid first impression and showcase your personal or...
How to Pair Fonts
Fonts have always played an important role in communication, from signaling to certain audiences that you identify with them to helping with things...
AI: the good, the bad and the ugly (from a designer’s point of view).
Wow, never in a million years did I think I would be writing something that covered a topic like this. Even in the last two years AI hasn’t been...
2024 Goals
It's a brand new year, and Linden has, as always, set new goals. This year, we are highly motivated to expand and improve on the already great...
5 Tips for Sending Email Newsletters
Tip #1 Be consistent. Consistency in the timing, tone, look and feel of your email newsletter will let your readers know what to expect. Keeping the...
What Pinterest Can Do for Your Business
Pinterest is so much more than a place that helps us plan a dream vacation or remodel our kitchen. While those things are great – and we’ve...
Ch-Ch-Ch-Ch-Changes: Building a New Linden Brand
Phase 1: Bright Idea “It was a gut feeling; we just went for it.” Just kidding. During a Monday morning team standup, Linden’s owners and leaders...
You Should Update Your Google Analytics
Google Analytics 4 – or GA4 – is the name of Google’s new digital analytics platform. Previously, the analytics platform was UA – or Universal...
Tips for Incorporating Short-Form Video into Your Marketing Plan
It’s no secret that many social media platforms push users to video content rather than static images. After TikTok generated approximately 1...
Best Downtown Fort Collins Spots for Client Meetings
People bond over food, which is why business lunches are the perfect way to build relationships with clients. But choosing where to go matters!...
Photography – Rights & Responsibilities
As a photographer, you have probably spent hours and hours learning the full capabilities of your camera and perfecting your shot. However, there is...
Moods of the Season – 2023 Calendar
As you may know, one of Linden’s favorite holiday traditions is creating calendars for our clients, families and friends. This year, we felt like it...
Who are you calling “quirky?”
Sometimes we call our Fort Collins office the Mothership. It’s a large historic house in Old Town with a big front porch to launch projects and...
