MARKETING CAMPAIGN

Educational, Engaging, Powerful

Poudre Valley Rural Electric Association (PVREA) needed a simple way to explain Power Peak to their members, a new initiative they would soon be seeing on their bills and other co-op materials. The Power Peak concept itself was meant to inform members on how they use their own electricity, and how individual usage effects the whole grid. Our concept, then, was to show members just how connected they are, from the power grid to their homes, from the light switch to the washing machine.

We scripted, designed and animated two videos – one at 30 seconds to introduce Power Peak and be distributed on social media, and one at 60 seconds with a more detailed explanation. We made sure both videos would be positive and encouraging in every element (including the call out of inefficient energy users) while maintaining the strength of the overall message.

Educational, Engaging, Powerful

Poudre Valley Rural Electric Association (PVREA) needed a simple way to explain Power Peak to their members, a new initiative they would soon be seeing on their bills and other co-op materials. The Power Peak concept itself was meant to inform members on how they use their own electricity, and how individual usage effects the whole grid. Our concept, then, was to show members just how connected they are, from the power grid to their homes, from the light switch to the washing machine.

We scripted, designed and animated two videos – one at 30 seconds to introduce Power Peak and be distributed on social media, and one at 60 seconds with a more detailed explanation. We made sure both videos would be positive and encouraging in every element (including the call out of inefficient energy users) while maintaining the strength of the overall message.

Efficiency, Visualized

To support the videos, allow the Power Peak message to be more widely distributed and encourage efficient energy use, we created static infographics that illustrate the timeline of a day and how, ideally, PVREA members should use their appliances.

Efficiency, Visualized

To support the videos, allow the Power Peak message to be more widely distributed and encourage efficient energy use, we created static infographics that illustrate the timeline of a day and how, ideally, PVREA members should use their appliances.

Continuing Education

We created two additional videos for PVREA, showing members how to download the PVREA app and educating them on its features. For these videos, we carried over the positive and informative tone of the Power Peak videos as well as the design and animation style. Altogether, PVREA’s four new videos – and supplemental infographics – are a cohesive set of tools they can use to keep their members informed.

Continuing Education

We created two additional videos for PVREA, showing members how to download the PVREA app and educating them on its features. For these videos, we carried over the positive and informative tone of the Power Peak videos as well as the design and animation style. Altogether, PVREA’s four new videos – and supplemental infographics – are a cohesive set of tools they can use to keep their members informed.