Brand Campaign
WY Quality Counts
“You’re never too old, too wacky, too wild, to pick up a book and read to a child.”
We began partnering with WY Quality Counts in 2011 to help the statewide public information program grow public awareness of its mission: to promote the importance of interactive and enriching child care environments.
As a government program, WYQC regularly collaborates with other government agencies and NGOs across Wyoming; as one facet of our partnership, we help WYQC build and cultivate these relationships. For one campaign, developed to engage with Wyoming public libraries, we created literacy materials that could be used in homes, libraries and classrooms.
“You’re never too old, too wacky, too wild, to pick up a book and read to a child.”
We began partnering with WY Quality Counts in 2011 to help the statewide public information program grow public awareness of its mission: to promote the importance of interactive and enriching child care environments.
As a government program, WYQC regularly collaborates with other government agencies and NGOs across Wyoming; as one facet of our partnership, we help WYQC build and cultivate these relationships. For one campaign, developed to engage with Wyoming public libraries, we created literacy materials that could be used in homes, libraries and classrooms.
With feedback and support from local librarians and early childhood experts, we generated a capsule campaign based around WYQC’s adventure-loving mascots, including a unique storybook and board book for younger readers, a package of educational materials, library check-out kits for families, classroom kits for teachers and child care providers, and story time kits for library storytellers, complete with Linden-designed Chuck & Pepper puppets.
With feedback and support from local librarians and early childhood experts, we generated a capsule campaign based around WYQC’s adventure-loving mascots, including a unique storybook and board book for younger readers, a package of educational materials, library check-out kits for families, classroom kits for teachers and child care providers, and story time kits for library storytellers, complete with Linden-designed Chuck & Pepper puppets.
At Campaign Launch
classroom kits were distributed to 691 active child care centers and Head Start groups
story time kits were distributed to 75 libraries
check out kits were distributed to 32 libraries
All that adds up to vast potential for reaching Wyoming families, early education advocates and countless children, spreading WYQC’s message of nurturing early literacy in children.
All that adds up to vast potential for reaching Wyoming families, early education advocates and countless children, spreading WYQC’s message of nurturing early literacy in children.
To support the campaign in other ways, we share local library information on WYQC’s social media feeds, we conduct mini-campaigns with the libraries to get kids and their parents to interactive story times, and we continually promote the importance of reading and literacy in print ads, original videos and creative social media posts.
*Many thanks to Dr. Seuss for his ever-inspiring, ever-rhyming wisdom.
To support the campaign in other ways, we share local library information on WYQC’s social media feeds, we conduct mini-campaigns with the libraries to get kids and their parents to interactive story times, and we continually promote the importance of reading and literacy in print ads, original videos and creative social media posts.
*Many thanks to Dr. Seuss for his ever-inspiring, ever-rhyming wisdom.
