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Observations and explorations into things we know and things we’re learning, and a little bit about who we are, too.

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Is Print Dead?

by Shawna Phillips | Mar 5, 2025

Absolutely not. R.I.P. is not engraved on the tombstone; print isn't even merely hanging on by a thread. Most entities in life change to survive, and with the ever-changing advancements in modern technology and digital applications, print continues to adapt. How print and digital coexist is a...

Branding is More Than Just a Logo

by Becky Freismuth | Feb 19, 2025

When people think about branding, the first thing that often comes to mind is a logo. While a logo is undoubtedly an essential component of branding, it is merely the tip of the iceberg. True branding extends far beyond a graphic or a color scheme—it’s about creating a cohesive identity that...

The Benefits of Having a Google Account

by Linden Staff | Oct 28, 2024

Having a Google account is extremely beneficial for efficiently running your organization’s digital presence, including marketing, and you don’t have to commit to Gmail to set up an account. In fact, you can set up your Google account using your existing email. It doesn’t matter if it’s a...