WEBSITE
Colorado State University Foundation
The Colorado State University Foundation, a partner of Colorado State University, helps empower donors to maximize their investments and make the most of their philanthropic efforts. This, in turn, benefits the University, its students and community, researchers and faculty and beyond.
The Foundation is an integral part of the way the University is able to thrive, and how its students realize their hopes and dreams.
Linden partnered with the CSU Foundation to design and develop a website that would communicate the value of investing in CSU to future donors, the power of endowment, and the quality of the Foundation’s partnership with the University to make donor investments grow, to the benefit of the broader CSU community, in perpetuity.
To accomplish this, we began with an audit of the Foundation’s existing website and had a great discussion with their team about their goals for the website update, including website functionality and optimization, user experience, messaging, brand alignment and how to incorporate the University’s updated “energy” color palette while still maintaining the Foundation identity.
Goals for the website update:
functionality – optimization –
user experience – messaging –
brand alignment – updated color palette
functionality –
optimization –
user experience – messaging –
brand alignment –
updated color palette
After presenting two distinct design styles, we moved forward with a website design that felt clean and fresh, with engaging images and content as well as enough white space to both let the content breathe and move user engagement down the page.
During the design process, Linden was in close communication with the Foundation team to help expand the content and update the messaging, authentically inspiring philanthropy and telling the Foundation story. We also worked closely with the Foundation team to select photos and stories from the University library that would showcase the partnership as well as the broad community that is greatly and positively impacted by endowments.
Colorado State University Foundation’s new website launched right as their updated Endowment Report was released, serving as an accessible tool for the Foundation, the University and philanthropists to experience the impact of giving to CSU.