Branding
Bucking Horse Apartments
Making it Feel Like Home
When we first partnered with Bucking Horse Apartments, we did a lot of research: what did their competition look like? What story did they want to tell? Who is their dream tenant? How are Bucking Horse Apartments different from the Bucking Horse homes, and what are we going to do to make them stand out yet remain a part of the community?
The result of our research and subsequent marketing strategy was a feel-good, award-winning brand, a compelling website and new leases signed at Bucking Horse Apartments.
Making it Feel Like Home
When we first partnered with Bucking Horse Apartments, we did a lot of research: what did their competition look like? What story did they want to tell? Who is their dream tenant? How are Bucking Horse Apartments different from the Bucking Horse homes, and what are we going to do to make them stand out yet remain a part of the community?
The result of our research and subsequent marketing strategy was a feel-good, award-winning brand, a compelling website and new leases signed at Bucking Horse Apartments.
A solid brand doesn’t just lease new apartments, it perpetuates a lifestyle.
To get the Bucking Horse Apartments message out, we went beyond the rental websites that all seem to look the same. We began with a unique set of brand standards and custom illustrations to highlight the grow-your-roots-here look and feel of the brand, carrying these through the new website as well as to traditional marketing platforms. Billboards, buses and print pieces distributed across the city showcased the brand and home-grown message. Our in-house photographer made these elements shine with original photos captured on site and at the adjoining artisan village.
A solid brand doesn’t just lease new apartments, it perpetuates a lifestyle.
To get the Bucking Horse Apartments message out, we went beyond the rental websites that all seem to look the same. We began with a unique set of brand standards and custom illustrations to highlight the grow-your-roots-here look and feel of the brand, carrying these through the new website as well as to traditional marketing platforms. Billboards, buses and print pieces distributed across the city showcased the brand and home-grown message. Our in-house photographer made these elements shine with original photos captured on site and at the adjoining artisan village.
Linden received a Silver Telly in the Branded Content, Campaigns: Branding category for our work on the Bucking Horse Apartments website. The Telly Awards honor stories created for the screen.
“More than ever, the Telly Awards became an industry voice and champion for your work, a connector from all disciplines, a platform to celebrate creators.”