{Natural Resources} Marketing

When you drive the conversation, you're ensuring information, not speculation, is filling the gaps.

With experience with diverse projects in natural resources—from engineering marketing strategies to oil and gas ads—we can distill complex, technical services into clear communications for your audience.

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Thrive

{ Featured Case Studies }

01

Answers Build Goodwill

Challenge

A major industrial producer in the heart of Cheyenne, HollyFrontier emphasized actions over words, quietly working toward the benefit of employees and the economy. But as they prepared for significant, visible changes to the campus—and the speculation those changes would bring—leadership approached Linden to launch a proactive community relations campaign.

Services

  • Product/Message Testing
  • Strategic Planning
  • Targeted Campaigns (Traditional & Digital)
  • Public Relations

Outcome

Following a series of qualitative research studies including town hall meetings, social media and online polls, and focus groups, we analyzed what was meaningful to the public and launched a comprehensive outreach program to change hearts and minds. Even the Greater Cheyenne Chamber of Commerce took note, naming HollyFrontier its 2015 Large Business of the Year, citing its communications as a deciding factor.

Boost

02

More Than The Sum of Its Parts

Challenge

Wyoming State Parks’ own successes were holding them back from a sustainable future: high satisfaction and rapid growth concealed fragmentation and low awareness within a crowded marketplace.

Services

  • Brand Research
  • Branding & Identity
  • Brand Awareness
  • Communication Tools & Accessories

Outcome

Carefully designed focus groups, surveys, interviews and site visits indicated that our audience needed to see Wyoming State Parks’ similarities, rather than its differences. The resulting family system highlights the unique possibilities of each site or program while its cohesiveness gives the brand critical mass: significance, consistency, distinction and the ability to cross-promote. Since the launch WYOPARKS has been recognized several times in front of other state agencies and the media, and early research suggests that overall brand awareness has increased.

Evolve

03

Tuning into What Readers Want

Challenge

In 2009, the Wyoming Rural Electric News (WREN) needed a makeover—not just visually, but in all aspects of production. With nearly 100,000 readers, the magazine’s outmoded design and dry editorial fell short of what readers deserved. In addition, ad sales had plateaued and production costs had increased.

Services

  • Strategy & Consulting
  • Branding & Identity
  • Periodicals
  • Editorial Services

Outcome

In the years since, WREN’s updated approach has been well received by readers, leadership and advertisers. Tighter publication schedules and database updating procedures have resulted in better control over printing and mailing costs and consistent delivery dates. WREN consistently wins acclaim from its peers in both mainstream news and utility sectors, for opinion editorials, column writing, information campaigns, and—of course—graphic design and layout.

Evolve

{ Other Natural Resource Partnerships }