{Healthcare} Marketing

Patients are awash with choices. Medical professionals need help to stand out in a crowd.

We discover what patients really love about you, then we use those insights to build sustainable healthcare brandings and marketing strategies that ensure new patients choose you.

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Thrive

{ Featured Case Studies }

01

Repositioning marketing from scattershot to precision

  • Challenge
  • Outcome

The Cheyenne Eye Clinic & Surgery Center knew the value of marketing—they just didn’t know if their scattershot marketing effort were supporting their business goals. They had ads everywhere, a website, and social media accounts—but were they effective? Linden stepped in to consolidate everything into one potent brand and strategy.

Armed with a rejuvenated brand and a research-driven marketing plan, the Cheyenne Eye Clinic & Surgery Center saw exciting results in the first six months: a 281% increase in traffic to their website appointment page, 65% more fans and higher engagement on Facebook, as well as a significant increase in appointments in promoted services areas compared to the previous year. With Linden at their side, the Cheyenne Eye Clinic & Surgery Center is focused on a bright future.

Services
MI
CS
MC
BE
PS

Marketing Insights

  • 360° Discovery
  • Contextual Research

Consultation Services

  • Strategic Planning
  • Branding & Identity
  • Media Placement

Messaging Campaigns

  • Targeted Campaigns

Branded Essentials

  • Collateral Materials
  • Accessories & Specialty Items
  • Digital & Interactive
  • Website Development
  • Video Production

Publication Specialties

  • Product Fulfillment Management
Boost
Email Marketing | Linden Marketing
Branded Essentials | Linden Marketing Social Media | Linden Marketing

02

Segmenting the sisterhood of a brand

  • Challenge
  • Outcome

The Cheyenne Women's Imaging Pavilion at Cheyenne Radiology had a sterling reputation among women in the community. When it matured from a service line into a joint venture with the local hospital, the challenge was clear: how could the Pavilion evolve without damaging its brand recognition? Linden knew just how.

When done well, a brand segmentation is a gradual, delicate procedure. The initial media blitz ensured patients and staff stayed in the know while the Pavilion learned to balance the marketing needs and responsibilities of its two partners. With a long-term plan in place to help the Pavilion's brand transform over time, all signs are pointing to a smooth transition.

Services
MI
CS
MC
BE
PS

Marketing Insights

  • 360° Discovery
  • Contextual Research

Consultation Services

  • Strategic Planning
  • Branding & Identity
  • Media Placement

Messaging Campaigns

  • Targeted Campaigns

Branded Essentials

  • Collateral Materials
  • Accessories & Specialty Items
  • Digital & Interactive
  • Website Development
  • Video Production

Publication Specialties

  • Product Fulfillment Management
Evolve
Billboard Advertising | Linden Marketing
Advertising | Linden Marketing Website Design | Linden Marketing

03

Reconnecting with what matters

  • Challenge
  • Outcome

The Cheyenne Regional Foundation felt out of touch with its magazine, Advancement, a major communication tool for building goodwill and inspiring donations. The Foundation knew the look wasn't quite right, the stories weren't either, and production was costly. But was Advancement too far gone to revive? Linden didn't think so.

It's amazing what a fresh new look, a retargeted editorial plan and a cost-effective production plan can do for a magazine's vital signs. The first few issues have made quite the splash. Donors and not-yet donors have remarked on the human-centered stories that compel readers to give by showing how a donation to the Foundation can affect the health of their friends, families and neighbors.

Services
MI
CS
MC
BE
PS

Marketing Insights

  • Contextual Research

Consultation Services

  • Strategic Planning

Messaging Campaigns

  • Public Relations

Branded Essentials

Publication Specialties

  • Periodicals
  • Custom Publications
  • Product Fulfillment Management
Evolve

{ Other Healthcare Partnerships }