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MARKETING IN MOTION

A mix of marketing how-tos, what-ifs and why-fors to help inspire meaningful marketing conversations.

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Marketing Strategy

Change Always Presents Opportunity

Natural Resources is an exciting, dynamic industry with countless verticals and nuances. But, the constant flux can be intimidating – and […]

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3 Ingredients for Marketing and Communications Success

3 Ingredients for Marketing and Communications Success If you know me, you know I love to cook. And, as any […]

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Advertising

Art in the Advertising World

In her first vlog entry, Susie tells the story of why—since childhood—she’s dreamed of a life in advertising, and how […]

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Logo Design

Design Speak: 8 Steps to Creating a Logo

Your logo has a big job! It represents you, sets you apart, and provides a first impression, so one of the most common temptations in logo development is to try to make the logo say and do too much.

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Marketing Research

What type of marketing research do I need?

There are many different marketing research approaches and methodologies. Whether you’re interested in learning a little about your audience or […]

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